If there’s one car that probably doesn’t need any more advertising and promotion, it’s the Mercedes-Benz SLS AMG Gullwing.

Ever since it premiered at the Frankfurt Motor Show, the SLS AMG has pretty much been an attention magnet, becoming the toast of the town everywhere it goes.

That being said, Mercedes has apparently decided that their new supercar still needed a little bit more attention so they came out with a new integrated marketing communications campaign for the SLS AMG that’s centered around the question, “is it still a car?”

Now if you’re basing it on the traditional definition of a car – that it has an engine, four wheels, and can move – then yeah, it’s still a car. But if you’ve been watching some of the promotional videos surrounding the SLS AMG – especially the one where it makes a full revolution on a tunnel – then you can probably have valid reason to ask yourself that question without sounding like a loony...

[ Source: topspeed.com ]