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Transformers 2 Movie Pushes Camaro Sales Over the Top |
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Just last week we profiled the Camaro's rise to above-sticker sales
prices due to huge enthusiast demand, including 14,000 pre-orders
placed before the car even entered production. But now the new
Transformers: Revenge of the Fallen movie is helping to push the 2010
Chevrolet Camaro fan base out into the mainstream.
That's a powerful claim, but with $201.2 million in revenue in the
first five days on screen, Transformers is a powerful franchise.
Prominent placement of the Camaro and other General Motors products
could prove to be one of the best ad values of the year.
While GM trudges through bankruptcy court, the Oshawa plant producing
the Camaro is working flat out to keep pace with demand, but they'd
better get ready for even more orders [...]
[ Source: motorauthority.com Read The Full Article ]
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